Which countries are the biggest consumers of red wine? France, Italy and the US, right?
Wrong. Having downed more than 155 million 9-litre cases or 1.865 billion bottles of red wine in 2013, up 136% compared to 2008, China, including Hong Kong, is now the largest red wine market worldwide, followed by France, now in second place with nearly 150 million cases and Italy with 141 million.
Chinese consumers have become increasingly attracted to red wine since 2005. Between 2007 and 2013, the Vinexpo/The Iwsr study reveals that red wine consumption was multiplied by 2.75 in China, while it decreased by 5.8% in Italy and 18% in France.
The symbolic value of red
More than 80% of the wines consumed in China are made there, and the nation is currently the 5th largest producer in the world.
However, imported wines are rapidly gaining market share. Between 2007 and 2013, wine imports were multiplied by seven and account for 18.8% of all wine consumed in China today.
To meet this growing demand for imported wines, Asian buyers will obviously benefit from meeting the wide range of exhibitors present at Vinexpo Asia-Pacific in Hong Kong on 27, 28 and 29 May this year, where they will be able to travel round the world of wine and spirits production in just three days!