Friday, April 5, 2013

What's In A Label?


by Paige Donner

I want to talk a little bit today about wine labels. In particular, French wine labels.

Now, as an American, we all know that unspeakable little secret that we women wine drinkers in the U.S. buy our wine based primarily on the design of the wine label. It follows the same axiom of truth that all women are bad drivers.

Ok. Yeah.You caught me out. I am being facetious... Exponentially facetious.

All good-humored kidding aside, however, I will admit that one of the more daunting challenges I have faced in learning about French wines is how to read these deliciously complex wine labels. When I first started out, I was convinced I would have to go back to school to get a PhD in French wine-labelology. You know what I mean?


The more time I spend in the country, however, exploring the wine regions - and drinking the wines! - the labels have become increasingly demystified. It helps significantly when you can associate a place - Batard Montrachet, for example, or Puisseguin-St. Emilion or St. Joseph - with people you've met, events you've attended and collegial friendships you've made over shared meals and spitting buckets.

But not many people can take/make the opportunity to delve so deeply into a singular country's terroir and sojourn for copious amounts of time in backcountry vineyard territory.

So when I was presented the other day with the genius label design of the Barons De Rothschild "new" champagne brand, I nearly did an uncharacteristic squeal of delight.

Now here's a label I could understand, no matter what language I speak! "Champagne Barons de Rothschild."

The entire label, printed in silver (for Rosé and Blanc de Blancs cuvées) or gold (for Brut) with royal blue accents on a clear background, is the simple and elegant family crest.

Read Entire Post ON... Chérie Du Vin. You will LOVE my wine picks!


Chérie Du Vin. You will LOVE my wine picks!

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