THE U.S. CONFIRMS ITS LEADERSHIP IN THE WORLD WINE MARKET
In 2011, Americans consumed 4.5% more wine than in 2010, which was record growth in one year.Having consumed 317.87 million 9-liter cases (or 3.814 billion bottles), the market exceeded the expectations in VINEXPO's forecast, which the year before had underestimated 2011 growth at 311.31 million cases.
This outstanding performance was confirmed again in 2012, strengthening the U.S. position as the world's leading wine-consuming nation, ahead of France and Italy.
The VINEXPO study foresees that growth in American wine consumption will continue between 2012 and 2016, attaining 12.16%. The U.S. should therefore increase its consumption by 40.52 million cases (or 486.24 million bottles) over the period, equivalent to about two extra bottles for every American of drinking age.
THE WORLD STILL PREFERS REDRed wine accounted for 54.7% of all still, light wines drunk in 2011.
Between 2011 and 2016, world red wine consumption is expected to grow by 9.1%, driven especially by the Chinese, while white wine consumption should only increase by 2.75% over the same period.
The consumption of rosé wines, on the other hand, is expected to increase by 7.58% between 2011 and 2016, reaching a total share of 9.2% of all wines drunk.
FASTER GROWTH IN SPARKLING WINES THAN STILL, LIGHT WINESIn 2011, sparkling wines accounted for 7.7% of all wines drunk in the world.
Between 2007 and 2011, the consumption of sparkling wines grew by 4.12%, compared to the 2.72% growth in still, light wines over the same period. Sparkling wine consumption is expected to grow by a further 8.52% between 2012 and 2016.
This increase is primarily due to expected rises in consumption in the top four sparkling wine markets worldwide: Germany, France, Russia and the U.S.
WORLD SALES SOAR FOR WINES PRICED HIGHER THAN US$10 PER BOTTLEThese wines accounted for 213.56 million 9-liter cases in 2011 or 8.6% of all still, light wines consumed in the world, their consumption having grown by 12.59% since 2007, mainly in China, the U.S. and Canada.
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