Friday, August 20, 2010

Muesli Delivered To You by iPhone 4

The made-to-order muesli mixers of mymuesli recently created the first TV commercial filmed and edited entirely on the iPhone 4.

In the three years since mymuesli launched, they've expanded to the UK, Switzerland and the Netherlands, and have been joined by similar concepts in other countries, including [Me]&Goji in the US. They've also forged smart alliances with established health, fitness and beauty brands, and developed a convenience product: mymuesli2go.

<p>mymuesli2go, a tv commercial - filmed and edited on an iPhone 4 from Max Wittrock on Vimeo.</p>

Which brings us back to the iPhone. mymuesli's founders were so impressed by the phone's video quality, that they decided to use it to shoot and edit an ad for their new product.

Highlighting the convenience aspect of mymuesli2go, the ad features a skydiver eating cereal before jumping out of a plane. (The video below shows both the ad and 'the making of'.) The commercial aired on German and Austrian television over the weekend.





Posted via email from Local Food And Wine

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